How engageSPARK Helps You with USAID’s Accountability and Feedback Plans (AFPs)

How do you make sure that your intervention actually benefits the constituents you're trying to serve? How do you make sure that it has maximum impact? These and related questions usually have one answer: M&E—Monitoring and evaluation. Recently, USAID—that giant...

5 Benefits of Using Interactive Voice Response Phone Surveys

If you manage a call center, you know that achieving success is about maintaining a delicate balance. On the one hand, you want to ensure that your team works efficiently with as many clients as possible. On the other hand, you must provide exceptional customer...

17 Business Tools Every Business Needs in 2022

Businesses have begun to embrace allowing their employees to work remotely since it has become the new normal. Although companies are gradually becoming more comfortable employing hybrid and remote teams, one obstacle remains. Unfortunately, not all business...

The Difference Between Measurement and Evaluation (And Why It Matters)

Both measurement and evaluation are tools for keeping track of a person's or a group's development in a business or academic setting. The results of the measure evaluation aid in developing prospective and efficient solutions that might be implemented to guarantee key...

Why We Should All Practice Social Digital Responsibility

The digital age is here to stay and has no plans to fade away. It brings a change to how individuals conduct business. Digital technologies are being used by businesses more and more to interact with customers, build relationships, and widen their audience. However,...

New Marketing Trends That Impact Market Research Strategies in Emerging Markets

How can businesses improve their products and services to more efficiently meet customer needs? The solution is always to get to know and understand your target market. Conducting market research is key to any successful business strategy. Good research gives key...

How to Develop a Monitoring and Evaluation Framework that Works for your Organization

A monitoring and evaluation framework is critical for any organization, whether for-profit or nonprofit. It helps to ensure that the work is effective and efficient and that everyone involved in the business understands their role in achieving its goals. But...

How to Conduct Effective Market Research Surveys: 7 Tips For Success

Market research is critically important for businesses. It can help determine whether a product and service will be successful and may even determine the distinction between success and failure in business. The current market is always changing, and with events such...

14 Corporate Social Impact Examples You Should Know About

Many aspects of our lives have been affected by social factors, creating waves and shifts. Social implications weigh more and more heavily on people's decisions, from how we assess how firms operate to the products we buy. There is no question that how we approach...

Why Market Intelligence Is Essential for Your Business

One of the essential aspects affecting a company's ability to stay ahead of the market is a thorough understanding of its competitors, the state of its industry, and the changing consumer landscape. With this information, business owners can evaluate their tactics and...

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