At engageSPARK, we are often asked for advice on how to write effective messages for SMS marketing, which prompted us to write this article about using SMS templates for marketing. While SMS marketing benefits from a very high opening rate (much higher than Email...
Monitoring and evaluation are methods and strategies that assist a project in identifying when plans are failing and when the environment has changed. They provide the management with the data it requires to decide on the project and the adjustments that must be made...
The foundation of every company’s success has been built on the use of market research technologies. In an era when it appears that there is no end to competition, understanding your target audience inside and out may be more essential than ever. According to a...
Technology is becoming essential since it permeates all aspects of life. Consider your daily routine and tally all of the tech gadgets you use in a single day. In reality, the amount of time individuals spend using tech grows daily, whether through communication,...
With social media all the buzz traditional mobile technology doesn’t always get the limelight, particularly in high-income, highly industrialized countries. Yes, you can and should consider chat bots built with WhatsApp and other chat technologies—that’s...
Research is a crucial aspect in which a business may obtain the necessary data to make informed decisions. Many research models on the market have made data gathering significantly more accessible and more effective. With the advent of computerized learning and AI,...
If you are looking for a new and efficient way to conduct market research, you should consider computer-assisted telephone interviewing (CATI). CATI is a survey methodology growing in popularity in recent years due to its many benefits. It allows researchers to...
Over many years, market research has advanced in gathering client feedback. Traditional methods of obtaining consumer feedback are being replaced with innovative strategies to enable researchers to more quickly collect customer insight and minimize the process for...
Other than sending text-based WhatsApp messages, voice clips, and images – you can now send videos to your program participants over WhatsApp using the engageSPARK platform. Be sure to read below how you can leverage this in your WhatsApp Survey campaigns....
We unveiled an exciting new feature in December which I think you will love. This feature allows you to send calls, texts, and surveys in multiple languages. In January, we introduced the CATI survey (Computer-assisted telephone interviewing) in the engageSPARK...
