by Erika Hernandez | Oct 12, 2022 | Businesses, Market Research, Social Impact, Surveys
Market research is critically important for businesses. It can help determine whether a product and service will be successful and may even determine the distinction between success and failure in business. The current market is always changing, and with events such...
by Erika Hernandez | Aug 27, 2022 | Monitoring and Evaluation, Social Impact, Surveys, Technology
An impact evaluation details an intervention’s intended and unanticipated effects, excellent, adverse, and direct and indirect effects. An impact evaluation must determine the causal attribution—the reason for the observed changes. An impact evaluation is more...
by Erika Hernandez | Aug 19, 2022 | Market Research, Monitoring and Evaluation, Social Impact, Surveys, Technology
Numbers are all around us, and their influence on our daily lives is significant. We make excellent decisions based on data in both professional and personal settings. A company may use analytics to determine if it is successful or failing, while a group of friends...
by Murat Knecht | Jun 27, 2022 | IVR (interactive Voice Response), Market Research, SMS, Surveys
With social media all the buzz traditional mobile technology doesn’t always get the limelight, particularly in high-income, highly industrialized countries. Yes, you can and should consider chat bots built with WhatsApp and other chat technologies—that’s...
by Erika Hernandez | Jun 4, 2022 | CATI, Surveys, Technology
Research is a crucial aspect in which a business may obtain the necessary data to make informed decisions. Many research models on the market have made data gathering significantly more accessible and more effective. With the advent of computerized learning and AI,...
by Erika Hernandez | May 20, 2022 | CATI, Surveys, Technology
If you are looking for a new and efficient way to conduct market research, you should consider computer-assisted telephone interviewing (CATI). CATI is a survey methodology growing in popularity in recent years due to its many benefits. It allows researchers to...
