CATI Surveys
for Market Research
Collect data for qualitative research in 160+ countries
using computer-assisted phone interviews.
What is a CATI Survey?
CATI Survey—short for Computer-assisted telephone interview—is a method of collecting data where an interviewer calls a participant and follows a script on their computer. The responses are entered directly into the CATI app, allowing for real-time data validation & reports. In many cases, CATI is a superior alternative to in-person interviews and an efficient method of surveying hard-to-reach populations for qualitative research.
How We Make CATI Surveys Easy for You
engageSPARK’s CATI Surveys are very similar to pen and paper surveys: your interviewer talks to the participant, following a set of questions, and records the answers. The big difference with CATI lies in the app that helps you create the survey script and record the answers.
Our cloud-based self-service app allows you to design your CATI Survey questions and logic, upload the phone numbers of your program participants, and assign them to your trained interviewers. Oh, and calls can be made directly from the browser—no hassle with managing phones.
How You Can Use engageSPARK
Non-Profit Organizations for Data Collection
- Interview micro-entrepreneurs on services available to them and how they’ve benefited from MFI programs.
- Engage youths on socio-political topics and how it affects them through one-on-one phone conversations.
Leading Universities for Qualitative Research
- Get random sampling on demographic data and overall health of the population in Latin American countries.
- Understand the drivers of vaccine hesitations through open-ended telephone surveys.
Businesses for Collecting Customer Feedback
- Call interested applicants for a quick vetting interview and schedule them for follow-up interviews.
- Get feedback and improve customer satisfaction and brand awareness.
Why Use engageSPARK for Your CATI surveys?
Higher Participant Engagement
Talking to a live person helps participants feel more comfortable in answering while interviewers can ask more open-ended questions for qualitative data collection.
Quicker Interviews
Speed up the interview process by customizing the script, providing pre-defined answers, and assigning a pipeline of participants to your interviewers.
Tailored to the Participant
Keep your surveys short and tailored to each participant—using conditions and jump logic that are based on previous answers and custom fields.
Calls from the browser
Allow interviewers to call participants directly from the CATI app. This way you don’t have to manage phones or airtime, while keeping expenses centrally managed.
Scalable & Global
Interview participants anytime at the comforts of your home or in a call center and reach a wider audience without having to worry about geographical borders.
Real-time Report and Monitoring
Collect data in real-time with more oversight of your interviewers and remote access to data analytics.
Have Meaningful Conversations – At Scale!
Interview program participants in real-time at the comforts of your home or anywhere using engageSPARK’s CATI Telephone Survey Campaigns.
Design
Design and pre-load survey questions.
.
Assign
Assign group of participants to each interviewers.
Collect
Interviewer call participants from their browser.
Features Built for Non-Techies
Straightforward design
Easily design and update your survey questions with action routing and skip logic.
Integration with built in features
Send follow-up text messages, IVR calls, WhatsApp surveys, and incentivize survey participants with airtime top-ups.
Integration with third-party apps
Using engageSPARKs APIs and apps like Zapier, you can easily integrate CATI survey results to other systems like Qualtrics.
Contact segments and assignment
Put contacts in groups and assign the group to interviewers so they only have access to that specific group of contacts.
Personalized conversations
Have a more interactive and personal one-on-one conversation with participants with open-ended questions to collect more meaningful data.
Role access management
Separate admin and interviewer access where admin can assign persons to interview and interviewers can only see those assigned to them.