CASE STUDIES
Johns Hopkins University’s Bloomberg School of Public Health (JHU or JHSPH), the top international public health school in the world and the largest educational institution of its kind, used engageSPARK to run a 25-question IVR public health survey to tens of thousands of random people in Colombia every day over a period of several months. Anyone who completes the survey receives airtime (prepaid mobile phone credit) incentive.
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The Natural Resources Institute of the University of Greenwich conducted a groundbreaking study in Northern Uganda, using engageSPARK’s IVR technology to assess dietary diversity. The survey consisted of a total of 88 questions on dietary diversity and hand-washing practices with skip logic, an average call length of 23 minutes, and an average of 71 questions answered. 74% (116 out of 156) of the women completed the IVR survey. The study demonstrated the IVR survey’s effectiveness and cost-efficiency in gathering crucial dietary information, offering promising insights for remote health monitoring in hard-to-reach populations.
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International Office for Migration (IOM), the United Nations migration agency, used engageSPARK to run a country-wide, 10-question Voice IVR survey in Ghana. IOM posted mobile ads offering a small airtime (prepaid mobile phone credit) incentive for people to take the survey. Participants opted in for the survey by sending a free SMS (text message) to a local Ghanaian short code. More than 12,000 people completed the Voice IVR survey – a mind-bogglingly high number – in just 5 days.
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Inclusion Economics India Centre, based at Krea University, collaborates with state and central governments in conducting research focused on improving governance, environmental protection, financial inclusion, health, nutrition, and gender equality that affects millions of lives. Using the engageSPARK’s automated Voice IVR, they surveyed 400,000 returning migrants in one of the states of India on financial inclusion and the challenges they are facing during the COVID-19 pandemic.
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Negros Women for Tomorrow Foundation, in partnership with ideas42, pushed out weekly automated voice calls to educate microentrepreneurs in the Philippines. Using engageSPARK’s automated Voice Blast system, they sent close to 70,000 pre-recorded calls to 4,014 participants in 5 and a half months as part of their financial literacy-training program that aims to equip participants with best practices on saving and budgeting.
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Grameen Foundation (GF) is a global nonprofit organization that aims to alleviate hunger and poverty by providing financial, health, and agricultural services to rural families, especially women. They are using engageSPARK in conducting financial literacy campaign via a series of pre-scheduled SMS text messages to low-income women—most of whom manage their households’ finances—and educate them on different Digital Financial Services (DFS) available in their region in the Philippines.
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Mercy Corps is an international NGO that used engageSPARK’s platform to teach financial skills to 20,000 typhoon survivors to help them be more resilient to the next typhoon. Mercy Corps did this by sending an engaging 12-episode soap opera drama to the survivors using SMS text messages and automated phone calls.
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People in Need (PIN) is a Czech-based non-profit organization providing humanitarian and development aid across the globe for over 20 years. Besides helping people get back to their feet after a crisis or calamity, PIN strives to solve key structural issues in the community such as discrimination, mental health issues, and labor market exclusion.
PIN used engageSPARK’s SMS and Voice IVR platform to fight against the stigma of mental health among adolescent Nepali mothers through a series of audio drama and quizzes.
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Acumen used engageSPARK to run a series of IVR surveys, achieving very high response rates. Because IVR campaigns are cheap and easy to set up on the engageSPARK platform, Acumen was able to launch the survey 12 different ways, running experiments to determine which combination of factors would lead to the highest survey response rates.
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Innovations for Poverty Action (IPA) researchers used engageSPARK to conduct a survey in Zambia to assess whether improved information and incentives can help households better manage their water usage. Research participants were contacted via automated SMS text messages and automated phone calls.
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House of IT set up an attendance hotline on the engageSPARK platform that their employees can call or text to (for free) to report that they’ll be late or absent, reducing excuses like “no load”, “no airtime”, or “no internet”. Because of this, managers and HR get notified instantly of an employee’s absence or lateness.
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Noora Health leveraged the engageSPARK platform to develop an efficient way of providing patients and their families with a quick summary of information taught in the hospital classroom once they get back to their homes. Since the educational material was delivered via interactive voice response (IVR) and SMS text messages, this allowed Noora Health to reliably reach patients even in remote areas without internet access.
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SNV Cambodia leveraged engageSPARK’s Interactive Voice Response (IVR) platform to implement a project with the aim of encouraging rural female farmers with home gardens to feed their children the right amount of diverse vegetables every day.
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