Case Study: Noora Health

Noora Health is a non-profit organization that offers training and information to caregivers and patients after surgeries. It aims to ensure that patients are well taken care of during their recovery process from a major medical event or chronic condition.


Background

Noora Health aims to ensure that patients are well taken care of during their recovery process from a major medical event or chronic condition. While in the hospital, patients and their families receive a great deal of training and information. But once they are released from the hospital, families often travel long distances to their homes.

Noora Health tackled this challenge by using engageSPARK to provide patients and their families with a quick summary of information taught in the hospital classroom once they get back to their homes. Since the educational material was delivered via interactive voice response (IVR) and SMS text messages, this allowed Noora Health to reliably reach patients even in remote areas without Internet access.

Results

Noora Health used the engageSPARK platform to provide patients and their families with a quick summary of information taught in the hospital classroom once they get back to their homes. While at the hospital, patients and their families were asked to opt in to the campaign.

Those who subscribed received daily IVR phone calls in their local language with reminders of the information they were taught during the in-person trainings in the hospital. During 14 weeks, Noora Health used the engageSPARK platform to send more than 1,000 automated phone call trainings to 205 individuals.

Conclusion

By using engageSPARK, Noora Health was able to reinforce the training given to patients and their families in the hospital, and to send key information relating to critical symptoms, diet, body temperature, hand washing, and exercise. Its ability to communicate via automated phone calls with the patients and their families after they had left the hospital helped the organisation to achieve its mission of providing high-impact health skills to improve health and save lives.

How It Works: