Welcome back to engageSPARK’s Sparking Interest, where we dive deep into the latest stories, insights, and innovations that matter to your communication projects.
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The real issue with ChatGPT in surveys
ChatGPT is widely discussed for its versatility but also poses risks. For instance, it generates inaccurate information. Nonetheless, it excels at interpreting ambiguous survey responses.
For example, it can decode varied answers to “Do you like potatoes?” into clear “yes” “no” or “something else” options. This capability can enhance survey accuracy.
However, beyond the concerns about cost and accuracy, the elephant in the room remains undisclosed: privacy. There’s no real way for anyone to know what happens to the data you feed into these AI chatbots. It is still far from clear.
How to complete 12,000 surveys in just 5 days, using IVR.
Unilever’s Royco brand leveraged engageSPARK’s SMS & IVR technology to combat child malnutrition in rural Indonesia. With 23 million children affected, Unilever provided 4,000 rural mothers with nutritious, affordable recipes through cooking classes.
To ensure these new habits stuck, the Nutrition Cooking Challenge was launched. Over 21 days, daily SMS reminders and IVR calls encouraged mothers to use the recipe books. Incentives like airtime top-ups boosted engagement.
The results were outstanding:
– 47% increase in response rates with retry calls.
– IVR was 8x cheaper than SMS.
– 57% of mothers cooked from the recipe book at least 4 days a week.
– This initiative demonstrated the power of combining technology with community engagement to drive lasting change. We’re excited to expand this impactful program globally.
Would you like to try a free pilot survey on our platform?
Two of the main obstacles before committing to a new project are budget concerns and uncertainty about achieving the expected results.
You might be unsure about your budget and whether it will be sufficient, and more importantly, you may have doubts around engageSPARK’s platform being the right solution for you at this moment.
What better way to clear up your doubts than by running a free pilot? We want you to experience the capabilities of our tools and their impact on your project.
If you have the contact information of your audience, we’d like to chat to see if you qualify for a free pilot.
Reach out to us at hello@engagespark.com and let us know about your project!
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