Research is a crucial aspect in which a business may obtain the necessary data to make informed decisions. Many research models on the market have made data gathering significantly more accessible and more effective. With the advent of computerized learning and AI,...
If you are looking for a new and efficient way to conduct market research, you should consider computer-assisted telephone interviewing (CATI). CATI is a survey methodology growing in popularity in recent years due to its many benefits. It allows researchers to...
Over many years, market research has advanced in gathering client feedback. Traditional methods of obtaining consumer feedback are being replaced with innovative strategies to enable researchers to more quickly collect customer insight and minimize the process for...
SMS Surveys are a great way to get feedback from customers, gather data from citizens, or run M&E follow-ups in collaboration with beneficiaries. Because text messaging surveys are such an important tool to businesses and NGO’s alike we’ve put together...
It’s no secret that the engageSPARK platform is built for non-techies to easily launch campaigns in minutes. That’s why when we add new features, we always consider: How can we make your life a little bit easier when using the platform? With that in mind, we decided...
When the International Organization for Migration wanted to survey migrants in Senegal, they faced a huge obstacle: How do you survey people who are illiterate or struggle to read & write? When you do on-site interviews this is not an issue: the interviewer simply...
