Welcome back to engageSPARK’s Sparking Interest, where we dive deep into the latest stories, insights, and innovations that matter to your communication projects.

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Yes! Exactly as you read it.

We’re collaborating on a fascinating project with our customer, Johns Hopkins, in Uganda. They are initiating an RDD approach to encourage participation in an IVR survey. Non-respondents or those who disconnect are seamlessly transferred to a CATI agent’s list for follow-up. These agents then offer participants another opportunity to complete the survey, which, if accepted, is automatically reissued.

The objective is to determine if personal interaction boosts IVR survey completion rates.

What sets this apart? It’s the seamless integration of an IVR campaign with a call center operation, followed by a subsequent IVR survey—all automated on a single platform. This innovative integration is what truly differentiates this initiative.

The ultimate guide to Voice Call (IVR) campaigns.

Interactive Voice Response (IVR) systems are increasingly pivotal in facilitating effective communication for social impact programs, particularly in regions with limited internet access. These systems allow NGOs and Researchers across the globe to reach broader audiences, gathering crucial data through voice responses without the need of direct human interaction. This automated approach ensures inclusivity and expands the reach of important surveys and informational campaigns.

Adopting IVR technology not only streamlines data collection processes but also enhances engagement by providing a user-friendly platform for participants. Organizations can conduct surveys, disseminate information, and even receive feedback efficiently, making it an indispensable tool in the arsenal of modern social impact initiatives.

For a deeper understanding of how IVR can transform social impact efforts


How to complete 12,000 surveys in just 5 days, using IVR.

The International Office for Migration (IOM), the United Nations migration agency, used engageSPARK to run a country-wide, 10-question Voice IVR survey in Ghana.

IOM posted mobile ads offering small airtime (prepaid mobile phone credit) incentives for people to take the survey. Participants opted in for the survey by sending a free SMS (text message) to a local Ghanaian shortcode.

More than 12,000 people completed the Voice IVR survey – a mind-bogglingly high number – in just 5 days.


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