Jul 26, 2017 | Businesses, SMS, Surveys
At engageSPARK, we are often asked for advice on how to write effective messages for SMS marketing, which prompted us to write this article about using SMS templates for marketing. While SMS marketing benefits from a very high opening rate (much higher than Email...
May 22, 2017 | IVR (interactive Voice Response), SMS, Surveys
At engageSPARK, we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns. IVR (interactive voice response) is a technology that allows...
Feb 22, 2016 | Businesses, engageSPARK Platform, Social Impact, Surveys, Uncategorized
Learn how to use engageSPARK to maximize the impact of your programs! Our co-founder Avner Mizrahi recently kicked off Engineering for Change’s Webinar Series on Mobile Data Collection Tools. In the webinar, Avner dives deep into the engageSPARK platform,...
Feb 5, 2015 | Businesses, IVR (interactive Voice Response), Market Research, SMS, Surveys, Uncategorized
For an updated discussion, read this recent comparison between SMS and Voice for data gathering in Indonesia. We live and work in the Philippines, which has been dubbed the “Text messaging capital of the world.” So we are very familiar with the power of 160...
Jul 24, 2013 | IVR (interactive Voice Response), SMS, Surveys, Technology
We have previously discussed the benefits of using SMS technology in mobile campaigns. Today we’re going to argue the case for voice broadcasting technology being incorporated in these campaigns. What is voice broadcasting? Voice broadcasting applications take...
Jun 26, 2013 | Market Research, Social Impact, Surveys, Technology
I first became aware of the systemic problem of accessibility for those with visual impairments during a job supporting a visually impaired student. Many battles were fought with lecturers and publishers over obtaining electronic copies of texts and lecture slides so...
