Email and SMS Onboarding Series: Keeping New Users Engaged

What’s an onboarding series and when do you need it? It all starts with a problem: You recognize that convincing a lead to purchase your product or sign up for your app is a huge feat—but it doesn’t guarantee victory in the long run. If you think your job is...
SMS Templates for Marketing

SMS Templates for Marketing

At engageSPARK, we are often asked for advice on how to write effective messages for SMS marketing, which prompted us to write this article about using SMS templates for marketing. While SMS marketing benefits from a very high opening rate (much higher than Email...