by Christine Hortinela | Feb 27, 2018 | Engineering, Technology
What’s the biggest challenge a cat (moonlighting as a QA engineer) faces in a startup? Is it finding bugs? Hell no! Can you guess what it is? (drum rolls please…) It’s JUGGLING BALLS! When you’re but a cat who’s trying to juggle many...
by Christine Hortinela | Oct 6, 2017 | SMS Marketing
Email is one of the most basic online communication tool that most companies use to reach out to employees and customers across the globe with over 3.7 billion email users. However, according to 2016’s statistics on internet users, only 40% of the world’s population...
by Christine Hortinela | Aug 3, 2017 | SMS Marketing, Voice
Ever wonder what the groups dropdown in your reports summary page does? I remember there was a time when someone asked me about why it’s there. Every button, dropdown, tab, column, and toggle on the engageSPARK platform certainly has its function and the groups...
by Christine Hortinela | Jul 26, 2017 | SMS Marketing
At engageSPARK we are often asked for advice on how to write effective messages for SMS marketing, which prompted us to write this article about using SMS templates for marketing. While SMS marketing benefits from a very high opening rate (much higher than Email...
by Christine Hortinela | May 22, 2017 | Mobile phones, Uncategorized, Voice
At engageSPARK we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns. IVR (interactive voice response) is a technology that allows you to...
