by Christine Hortinela | Apr 16, 2019 | SMS, Social Impact, Surveys, Technology
Over the past few weeks, we’ve been campaigning about going beyond email. Making that extra step in engaging your target audience and reaching those who are hard to reach because they are not constantly online. Your goal of being on top of your contacts’ mind is now...
by Christine Hortinela | Mar 4, 2019 | IVR (interactive Voice Response), Market Research, SMS, Social Impact, Surveys
Have you heard about drip campaigns? The term “drip campaign” is widely known in the marketing world as a strategy employed to continuously engage a target audience. It is also known by its other names like drip marketing, waterfall marketing, autoresponder, and...
by Christine Hortinela | Feb 27, 2018 | Businesses, Technology
What’s the biggest challenge a cat (moonlighting as a QA engineer) faces in a startup? Is it finding bugs? Hell no! Can you guess what it is? (drum rolls please…) It’s JUGGLING BALLS! When you’re but a cat who’s trying to juggle many...
by Christine Hortinela | Oct 6, 2017 | Humanitarian Agencies, Market Research, SMS
Email is one of the most basic online communication tool that most companies use to reach out to employees and customers across the globe with over 3.7 billion email users. However, according to 2016’s statistics on internet users, only 40% of the world’s population...
by Christine Hortinela | Aug 3, 2017 | Uncategorized
Ever wonder what the groups dropdown in your reports summary page does? I remember there was a time when someone asked me about why it’s there. Every button, dropdown, tab, column, and toggle on the engageSPARK platform certainly has its function and the groups...
