Big Data: The potential and the pit falls

Last week saw Mashable’s Social Good Summit taking place in New York. You can read summaries of the talks and discussions that took place on the Mashable website. As I was reading through reports of the talks I was particularly taken by a panel discussion on the...

The danger of unanticipated results in mHealth campaigns

As mHealth campaigns increase in number around the world the need for careful planning and reviewing results becomes ever emphasised. Although a campaign may work brilliantly in one region it may also flounder and fail in another. Local situations and cultures need to...

Happy Birthday to the Mobile Phone

Last week was the mobile phone’s 40th birthday! While it seems hard to imagine a world without mobile phones, in 2000 mobile phone penetration in many developing countries was less than 6%. Now, mobile phones are so ubiquitous that it is surprising to see...