Jul 20, 2022 | Businesses, engageSPARK Platform, Market Research, Technology
The foundation of every company’s success has been built on the use of market research technologies. In an era when it appears that there is no end to competition, understanding your target audience inside and out may be more essential than ever. According to a...
Jun 27, 2022 | IVR (interactive Voice Response), Market Research, SMS, Surveys
With social media all the buzz traditional mobile technology doesn’t always get the limelight, particularly in high-income, highly industrialized countries. Yes, you can and should consider chat bots built with WhatsApp and other chat technologies—that’s...
Mar 4, 2019 | IVR (interactive Voice Response), Market Research, SMS, Social Impact, Surveys
Have you heard about drip campaigns? The term “drip campaign” is widely known in the marketing world as a strategy employed to continuously engage a target audience. It is also known by its other names like drip marketing, waterfall marketing, autoresponder, and...
Oct 6, 2017 | Humanitarian Agencies, Market Research, SMS
Email is one of the most basic online communication tool that most companies use to reach out to employees and customers across the globe with over 3.7 billion email users. However, according to 2016’s statistics on internet users, only 40% of the world’s population...
Mar 5, 2015 | Businesses, Market Research, Technology
The Mobile World Congress is taking place this week, March 2-5, in Spain. Thousands (in 2014 it was 85,000) from around the world are meeting to talk and learn about industry trends, cutting edge technology, new gadget releases, and what’s going on in Mobile around...
Feb 5, 2015 | Businesses, IVR (interactive Voice Response), Market Research, SMS, Surveys, Uncategorized
For an updated discussion, read this recent comparison between SMS and Voice for data gathering in Indonesia. We live and work in the Philippines, which has been dubbed the “Text messaging capital of the world.” So we are very familiar with the power of 160...
