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The Ultimate Usability Testing Guide

Oct 16, 2013 | Businesses, Market Research, Monitoring and Evaluation

Usability testing refers to a technique used in user-centered interaction design to evaluate a product by testing it on users. Usability testing is a central part of the design process to help improve and launch a product (website, service or physical product) that is...

A Question of Accessibility – Mobile Campaigns for the Visually Impaired

Jun 26, 2013 | Market Research, Social Impact, Surveys, Technology

I first became aware of the systemic problem of accessibility for those with visual impairments during a job supporting a visually impaired student. Many battles were fought with lecturers and publishers over obtaining electronic copies of texts and lecture slides so...
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