Recruitment automation is a trend that isn’t going away anytime soon. It has become a necessity, especially for organizations that do volume hiring.

As the market grows tighter and more competitive, it has become more difficult for recruiters to find top talents. As such, it’s imperative for recruiters and HR teams to intelligently automate their workflow for a more efficient and effective hiring process.


Here are the reasons businesses need an automated recruiting system.

1. Conveniently Track Referrals

When you have a referral bonus in place, employees tend to get excited. After all, there’s an incentive for them.

So, employees invite their friends or random people they meet to gather as many referrals as possible. However, this makes it harder for recruiters to track who referred who especially as the volume of referrals increase.

With an intelligent automated recruiting system like Refer, an employee can forward an SMS to the person they want to refer. Clicking on the link within the SMS immediately takes the referral to Messenger, where they can be pre-screened quickly. This also makes it easy for all parties involved – the employee, the referral, and recruiter – to track the application process.

Furthermore, it enables recruiters to comply with the data privacy act strictly. Some may think that just because an employee provided the contact information of a referral, they already opted in, but that actually violates data privacy. The applicant must be the one who’ll provide their contact information before a recruiter can call them. The solution? By using Refer, the employee can easily forward the keyword that the applicant needs to send to a unique shortcode. By doing so, the referral can give consent to be contacted by the company by opting in and in the process, give his personal information.

2. Quick Pre-screening and Lead Pre-qualification

Recruiters are now adopting an omnichannel strategy, so applicants can have access to various platforms – offline and online ads, job boards, employee referrals, or social media. This can result in a high volume of leads that need prequalification and screening before they can progress through the hiring process.

Since up to 70% of applicants are not qualified for a job, recruiters waste a lot of time pre-screening large volume of leads. But, through an automated recruiting system like AppChat, you can quickly filter out the applicants who aren’t qualified. Recruiters can then focus their time and efforts on the 30% who are qualified for the job.

3. Accurately Measure Results and ROI

For recruiters and HR professionals, there’s an added pressure of demonstrating results through KPIs. An automated recruiting system will accurately measure results and ROI, in addition to prequalifying leads or applicants automatically. Offline allows you to determine the ROI from your offline collaterals by being able to track which ad generated the most number of leads.

For instance, you can turn your Facebook page or Messenger into a powerful lead funnel system that allows you to track the progress of your recruitment campaigns. All applicant data is parsed and consolidated into a clean dashboard where you can quickly generate reports.


Bottom Line

Most forward-thinking HR professionals consider automated recruiting systems as essential tools that provide consistency, accuracy, and efficiency. Recruiters who embrace automation and intelligently integrate them into the hiring process will be able to capture top talents, improve their quality of hire, and reduce time to fill. More importantly, recruitment automation allows recruiters to focus on the more important task of hiring the perfect fit.