Email and SMS Onboarding Series: Keeping New Users Engaged

What’s an onboarding series and when do you need it? It all starts with a problem: You recognize that convincing a lead to purchase your product or sign up for your app is a huge feat—but it doesn’t guarantee victory in the long run. If you think your job is...

SMS and USSD on the ThoughtWorks Technology Radar

Every six months the global technology consultancy ThoughtWorks publishes a Technology Radar report. The Radar “provides insight and advice into cutting-edge techniques, tools, languages and platforms that are driving next-generation software development.”...

SMS for Disaster Relief

Typhoon Haiyan/Yolanda, which recently ravaged the Philippines, has inspired us at engageSPARK to spend even more time thinking about how to built great SMS and Voice tools that can be used for disaster awareness and disaster relief efforts. The GSMA has been...