Jenny Adlem, Author at SMS, Voice, WhatsApp, and Airtime Campaigns in 200+ Countries /blog/author/jennyadlem/ Survey & message hard-to-reach populations – at scale Mon, 25 Mar 2024 22:47:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 /wp-content/uploads/2017/03/engagespark_logo_small.png Jenny Adlem, Author at SMS, Voice, WhatsApp, and Airtime Campaigns in 200+ Countries /blog/author/jennyadlem/ 32 32 Why Nigeria’s economy is now the largest in Africa /blog/nigerias-economy-now-largest-africa/ /blog/nigerias-economy-now-largest-africa/#respond Wed, 23 Apr 2014 10:46:43 +0000 http://engageSPARK.com/blog/?p=1540 Nigeria has overtaken South Africa to become Africa’s biggest economy. This has the potential to dramatically shift perceptions of the continent. The last time Nigeria calculated its GDP was in 1990 and the new report highlights the importance of new industries such as e-commerce and telecommunications. Figures for 2013 released from Nigeria’s statistics bureau put […]

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]]> /blog/nigerias-economy-now-largest-africa/feed/ 0 SMS and USSD on the ThoughtWorks Technology Radar /blog/sms-ussd-thoughtworks-technology-radar/ /blog/sms-ussd-thoughtworks-technology-radar/#comments Wed, 05 Feb 2014 12:47:59 +0000 http://engageSPARK.com/blog/?p=1444 Every six months the global technology consultancy ThoughtWorks publishes a Technology Radar report. The Radar “provides insight and advice into cutting-edge techniques, tools, languages and platforms that are driving next-generation software development.” In the latest radar report published in January, SMS and USSD as a UI (user interface) are once again firmly placed into the “adopt” category. This […]

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]]> /blog/sms-ussd-thoughtworks-technology-radar/feed/ 1 Meeting the challenge of diversity in tech /blog/meeting-the-challenge-diversity-tech/ /blog/meeting-the-challenge-diversity-tech/#comments Wed, 15 Jan 2014 12:23:35 +0000 http://engageSPARK.com/blog/?p=1409 The technology industry has a problem. It’s not a new one but one that the importance of which only grows and expands. This problem is that of diversity in the tech industry. The tech world is not diverse. The computer industry in particular is a disappointing offender. As a young industry it had an opportunity […]

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]]> /blog/meeting-the-challenge-diversity-tech/feed/ 6 How Wikipedia Zero is utilising the power of SMS and USSD /blog/wikipedia-zero-utilising-power-sms-ussd/ /blog/wikipedia-zero-utilising-power-sms-ussd/#respond Wed, 13 Nov 2013 11:30:41 +0000 http://engageSPARK.com/blog/?p=1307 SMS is one of the most transformative technologies that we have. At least, it has the power to be. Increasing numbers of people across the world have access to mobile phones, and SMS is a very cheap way to communicate on them. The amazing versatility of SMS can be seen through the development and implementation […]

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]]> /blog/wikipedia-zero-utilising-power-sms-ussd/feed/ 0 The impact of the internet in Africa: The good, bad and unfulfilled potential /blog/impact-the-internet-africa/ /blog/impact-the-internet-africa/#respond Wed, 09 Oct 2013 15:11:40 +0000 http://engageSPARK.com/blog/?p=1213 These are exciting times for Africa as internet coverage spreads across the continent. All kinds of innovative businesses, ideas, connections and opportunities are being developed. However, the news is not all positive and there are many challenges still to be solved. Talking about “the internet” in the context of “Africa” may seem broad. It may […]

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]]> /blog/impact-the-internet-africa/feed/ 0 Big Data: The potential and the pit falls /blog/big-data-the-potential-and-the-pit-falls/ /blog/big-data-the-potential-and-the-pit-falls/#respond Wed, 02 Oct 2013 11:49:01 +0000 http://engageSPARK.com/blog/?p=1204 Last week saw Mashable’s Social Good Summit taking place in New York. You can read summaries of the talks and discussions that took place on the Mashable website. As I was reading through reports of the talks I was particularly taken by a panel discussion on the balance between Internet freedom and big data. Security and personal freedom are a big concern in the […]

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]]> /blog/big-data-the-potential-and-the-pit-falls/feed/ 0 M-Pesa: The wonder of mobile money /blog/mpesa-the-wonder-mobile-money/ /blog/mpesa-the-wonder-mobile-money/#comments Wed, 25 Sep 2013 08:00:32 +0000 http://engageSPARK.com/blog/?p=1194 The scope for what you can use a mobile phone for is increasing year by year. Once they were used for making calls alone, but they are about so much more now. And their potential grows ever more exciting as they become cheaper and more accessible around the world.  Secure money transfer has long been […]

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]]> /blog/mpesa-the-wonder-mobile-money/feed/ 2 The danger of unanticipated results in mHealth campaigns /blog/mhealth-campaigns-danger-unanticipated-results/ /blog/mhealth-campaigns-danger-unanticipated-results/#respond Wed, 14 Aug 2013 12:53:48 +0000 http://engageSPARK.com/blog/?p=1045 As mHealth campaigns increase in number around the world the need for careful planning and reviewing results becomes ever emphasized. Although a campaign may work brilliantly in one region it may also flounder and fail in another. Local situations and cultures need to be taken into account. It is also important that all mHealth campaigns […]

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]]> /blog/mhealth-campaigns-danger-unanticipated-results/feed/ 0 Farewell to the telegram: The controversies of technology moving on /blog/farewell-telegram-technology-moving/ Wed, 31 Jul 2013 11:45:43 +0000 http://engageSPARK.com/blog/?p=1003 In July 2013 the Indian telegram service was ended. As surprising as it is to hear that telegrams have survived at all into the 21st century, in India, they were deeply woven into society. For 163 years Indians have used telegrams to announce births, deaths, and job openings and pass on all sorts of information.  […]

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]]> Voice Broadcasting: Why you should be using it in your mobile campaign /blog/voice-broadcasting-why-you-should-using-your-mobile-campaign/ Wed, 24 Jul 2013 11:58:38 +0000 http://engageSPARK.com/blog/?p=985 We have previously discussed the benefits of using SMS technology in mobile campaigns. Today we’re going to argue the case for voice broadcasting technology being incorporated in these campaigns. What is voice broadcasting? Voice broadcasting applications take advantage of older, more traditional forms of phone technology. They can be broken into two main components: IVR […]

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