by Christine Hortinela | Apr 16, 2019 | Mobile phones, SMS Marketing, Technology, Voice
Over the past few weeks, we’ve been campaigning about going beyond email. Making that extra step in engaging your target audience and reaching those who are hard to reach because they are not constantly online. Your goal of being on top of your contacts’ mind is now...
by Christine Hortinela | Mar 4, 2019 | Mobile phones, SMS Marketing, Technology, Voice
Have you heard about drip campaigns? The term “drip campaign” is widely known in the marketing world as a strategy employed to continuously engage a target audience. It is also known by its other names like drip marketing, waterfall marketing, autoresponder, and...
by Christine Hortinela | Aug 3, 2017 | SMS Marketing, Voice
Ever wonder what the groups dropdown in your reports summary page does? I remember there was a time when someone asked me about why it’s there. Every button, dropdown, tab, column, and toggle on the engageSPARK platform certainly has its function and the groups...
by Christine Hortinela | May 22, 2017 | Mobile phones, Uncategorized, Voice
At engageSPARK we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns. IVR (interactive voice response) is a technology that allows you to...
by Lisa Kalenkiewicz | Feb 5, 2015 | ICT, Mobile phones, Uncategorized, Voice
We live and work in the Philippines, which has been dubbed the “Text messaging capital of the world.” So we are very familiar with the power of 160 characters. But as a social enterprise whose goal is to eliminate poverty, we are familiar with another thing: the fact...
by Sunny Yang | Dec 4, 2013 | ICT, Mobile phones, Technology, Voice
At engageSPARK, we are strong proponents of using Voice for Mobile and ICT Development projects, so it’s great to see large organizations such as the GSMA putting their support behind Voice as a mobile development service method. GSMA focuses on voice in its article,...
