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New Features: Personalize your SMS and IVR surveys with conditions and automated contact updates

by Paola Ceriola | Apr 28, 2020 | Announcements, Mobile phones, Social Enterprise, Technology, Voice

We just made SMS and IVR Surveys easier and more powerful with these two new features: You now may update contact attributes (custom fields[1]) based on your contacts’ responses to SMS questions and IVR questions. You are able to set conditions in SMS surveys...
Make the Most Impact with Interactive Voice Response (IVR) in Developing Countries

Make the Most Impact with Interactive Voice Response (IVR) in Developing Countries

by Christine Hortinela | Oct 2, 2019 | Mobile phones, SMS Marketing, Social Enterprise, Technology, Voice

Do you have that nagging feeling of wanting to make a difference in the world and in people’s lives? Are you part of an organization whose goal is to make the world a better place? Do you want to educate the less fortunate? More importantly, do you want to know how...
Why SMS Drip Is NOT Your Normal SMS Campaign

Why SMS Drip Is NOT Your Normal SMS Campaign

by Christine Hortinela | Jul 17, 2019 | Announcements, Mobile phones, SMS Marketing, Social Enterprise, Technology, Voice

Have you been using engageSPARK’s all-new platform? How about launching an SMS drip campaign? If you have, you may have already noticed that we’ve added some cool new features. If not yet, then keep reading because you’re not gonna regret it – I swear! Now before we...

Supercharge Top of Mind Awareness with SMS Drip Campaign

by Christine Hortinela | Apr 16, 2019 | Mobile phones, SMS Marketing, Technology, Voice

Over the past few weeks, we’ve been campaigning about going beyond email. Making that extra step in engaging your target audience and reaching those who are hard to reach because they are not constantly online. Your goal of being on top of your contacts’ mind is now...
Offline Drip Campaign: Tearing Down the Barriers to Effective Communication and Information Dissemination

Offline Drip Campaign: Tearing Down the Barriers to Effective Communication and Information Dissemination

by Christine Hortinela | Mar 4, 2019 | Mobile phones, SMS Marketing, Technology, Voice

Have you heard about drip campaigns? The term “drip campaign” is widely known in the marketing world as a strategy employed to continuously engage a target audience. It is also known by its other names like drip marketing, waterfall marketing, autoresponder, and...
Comparing the Benefits of Automated Phone Calls (IVR) versus SMS Campaigns

Comparing the Benefits of Automated Phone Calls (IVR) versus SMS Campaigns

by Christine Hortinela | May 22, 2017 | Mobile phones, Uncategorized, Voice

At engageSPARK we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns.  IVR (interactive voice response) is a technology that allows you to...
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