by Christine Hortinela | Mar 4, 2019 | Mobile phones, SMS Marketing, Technology, Voice
Have you heard about drip campaigns? The term “drip campaign” is widely known in the marketing world as a strategy employed to continuously engage a target audience. It is also known by its other names like drip marketing, waterfall marketing, autoresponder, and...
by Christine Hortinela | May 22, 2017 | Mobile phones, Uncategorized, Voice
At engageSPARK we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns. IVR (interactive voice response) is a technology that allows you to...
by Christine Hortinela | Mar 25, 2017 | Mobile phones, Technology, Uncategorized
SMS shortcodes for texting are toll-free phone numbers (also referred to as reverse-billed numbers) that allow your customers or clients to send you text messages at no cost to them. In other words, when a person sends and SMS to your shortcode, no load is...
by Lisa Kalenkiewicz | Mar 5, 2015 | Mobile phones
The Mobile World Congress is taking place this week, March 2-5, in Spain. Thousands (in 2014 it was 85,000) from around the world are meeting to talk and learn about industry trends, cutting edge technology, new gadget releases, and what’s going on in Mobile around...
by Lisa Kalenkiewicz | Feb 5, 2015 | ICT, Mobile phones, Uncategorized, Voice
We live and work in the Philippines, which has been dubbed the “Text messaging capital of the world.” So we are very familiar with the power of 160 characters. But as a social enterprise whose goal is to eliminate poverty, we are familiar with another thing: the fact...
by Lisa Kalenkiewicz | Oct 23, 2014 | Mobile phones
According to UNESCO, “Literacy is universally linked with poverty reduction, economic growth and wealth creation.” If you’re interested in development, poverty reduction, healthcare, and essentially any global social justice issue, you’re sure to agree that improving...
