by Christine Hortinela | Apr 16, 2019 | Mobile phones, SMS Marketing, Technology, Voice
Over the past few weeks, we’ve been campaigning about going beyond email. Making that extra step in engaging your target audience and reaching those who are hard to reach because they are not constantly online. Your goal of being on top of your contacts’ mind is now...
by Christine Hortinela | Mar 4, 2019 | Mobile phones, SMS Marketing, Technology, Voice
Have you heard about drip campaigns? The term “drip campaign” is widely known in the marketing world as a strategy employed to continuously engage a target audience. It is also known by its other names like drip marketing, waterfall marketing, autoresponder, and...
by Christine Hortinela | May 22, 2017 | Mobile phones, Uncategorized, Voice
At engageSPARK we’re often asked the question: which is more effective – IVR or SMS? So we decided to write an article comparing the benefits of IVR (or automated phone calls) versus SMS campaigns. IVR (interactive voice response) is a technology that allows you to...
by Christine Hortinela | Mar 25, 2017 | Mobile phones, Technology, Uncategorized
SMS shortcodes for texting are toll-free phone numbers (also referred to as reverse-billed numbers) that allow your customers or clients to send you text messages at no cost to them. In other words, when a person sends and SMS to your shortcode, no load is...
by Lisa Kalenkiewicz | Mar 5, 2015 | Mobile phones
The Mobile World Congress is taking place this week, March 2-5, in Spain. Thousands (in 2014 it was 85,000) from around the world are meeting to talk and learn about industry trends, cutting edge technology, new gadget releases, and what’s going on in Mobile around...
by Lisa Kalenkiewicz | Feb 5, 2015 | ICT, Mobile phones, Uncategorized, Voice
We live and work in the Philippines, which has been dubbed the “Text messaging capital of the world.” So we are very familiar with the power of 160 characters. But as a social enterprise whose goal is to eliminate poverty, we are familiar with another thing: the fact...
