Research is a crucial aspect in which a business may obtain the necessary data to make informed decisions. Many research models on the market have made data gathering significantly more accessible and more effective. With the advent of computerized learning and AI,...
If you are looking for a new and efficient way to conduct market research, you should consider computer-assisted telephone interviewing (CATI). CATI is a survey methodology growing in popularity in recent years due to its many benefits. It allows researchers to...
Over many years, market research has advanced in gathering client feedback. Traditional methods of obtaining consumer feedback are being replaced with innovative strategies to enable researchers to more quickly collect customer insight and minimize the process for...
SMS Surveys are a great way to get feedback from customers, gather data from citizens, or run M&E follow-ups in collaboration with beneficiaries. Because text messaging surveys are such an important tool to businesses and NGO’s alike we’ve put together...
Should you collect data from hard-to-reach populations using Voice (IVR) or SMS? If you’re not sure, you’re not alone: Unilever recently faced the same question in Indonesia. After sending around 26,000 SMS and IVR messages and questions to about 4,000...
Text can’t replace the human voice. Not really. That’s one of the lessons a lot of people have had to learn the past six months while working from home. This is true for office work—but it’s also true for NGO surveys and any kind of social intervention. Two ways to...
